Monday, March 11, 2013

Rovio adds TV channel to its games, launches Angry Birds Toons on March 17th

Feel the Force: Angry Birds Star Wars coming November 8th to iOS, Android, WP, Kindle Fire and computers

If Rovio wants to rival Disney, it's going to need to broaden its distribution network, right? It turns out that the company is going the opposite way, bundling a video channel inside its apps to showcase its first TV show; Angry Birds Toons -- a 52-episode series chronicling the never-ending fight against those egg-thieving pigs. In addition to phones and tablets, the show will be available on Xfinity and Samsung Smart TVs, with Roku and TV stations outside of the US to follow in short order. Of course, we're not too sure Disney's worried -- after all, it's spent $4.05 billion to get the real Mark Hamill, not Red Bird in a blonde wig.

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